Dr. Jithin Benedict is the author of the Book ‘The Art of Business Communication’, Huge petrol head, active researcher, YouTuber and an avid trainer.  Dr. Jithin is an MBA (Marketing and Systems) Graduate from Rajagiri School of Business Studies and an MSc in Psychology. He is a doctorate in management from KUFOS. With more than 10 years of experience in the industry and academics, his interests include Communication Effectiveness, Branding, Marketing Research and Digital Pedagogy. He has presented papers in international conferences at IIM-A, IIM-K, IIM-I and won the best paper award from CUSAT. He has more than a dozen publications to his credit in National / International Journals of repute. He is a professional trainer and keen in equipping students with skills for VUCA World.