Shaibin K R is Assistant Professor in the Department of Retail Management,St Albert’s College(Autonomous),Ernakulam.She completed her Master’s in Business Administration from School of Management Studies,CUSAT.She completed her B.Tech(ECE) from KMEA Engineering College,Edathala.She has worked as Student Facilitator and Analyst.She has also worked as Assistant Professor in department of business administration at KMEA College of Arts and Science. Her areas of interest includes Marketing Management,Strategic Management.She has participated in various seminars and online workshops organised by eminent institutions.